In the online business world there hundreds of terms which are talked about and some of them can be quite confusing. Three terms in particular which seem to be problematic for newbie marketers are:
To understand the differences we must first look at what each type of page is trying to achieve and as I am a great fan of JV Giveaways I will try to explain the differing types as I use them. I will go from the longest page to the shortest.
The Sales Page.
A sales page is exactly what it says, its’ primary role is to try to sell something. It does not matter what the product is, a sales page will describe a product in terms of features and benefits and include a payment button.
Constructing a good sales page is a true art form and you will find that to get one written for you will cost a lot of money.
There are thousands of books available on the techniques of how to actually construct a sales page but for the average marketer it is probably worth paying someone to do it for you.
Fortunately many digital products come with a pre-written sales page and so you can use that, however it is definitely worth tweaking it a bit to make it somewhat unique to yourself.
The Squeeze Page.
A squeeze page has but one function, to ‘squeeze’ an email address out of a visitor. The squeeze page is pretty simple 토토안전업체 to recognise, it always has a form into which the visitor enters their email address.
Opinions differ on what actually comprises a good squeeze page but in my opinion it will only have three elements, an image of the product, a few words describing the product and the actual optima form.
Remember, the sole purpose of the page is to gather an email address, do not confuse the visitor by adding lots of pretty graphics and links to this and that, humans will react fairly predictably so tell them what to do and many of them will.
I like to have text on the page that says, “Enter your email address” combined with a big arrow actually pointing to the form. I find this works remarkably well.
The Splash Page.
A splash page is a different animal again, it also has only one purpose but this time it is simply to get the visitor to perform an action, generally to click a button.
In my business I use splash pages to direct traffic to a squeeze page or to a giveaway event.
My best performing splash pages are nothing more than a 600 X 400 pixel image which says, “Get Free Stuff Here!” and have a fake button. In fact the whole image is a link and is easily created using Gimp or even Paint.
I can direct traffic to the splash page which can lead the visitor to a variety of other URL’s.
The splash page links to a URL rotator script which in turn directs the visitor to one of several giveaway events, this ensures that I am getting hits to all my promotional links and spreading the cost of the traffic across several giveaways.