Social media is an effective way to network your business in front of the right customer base. You don’t need to leave the comfort of your own home, no matter where it is located. You definitely don’t need to get out of those yoga pants. And you can reach way more people, faster.
These are easy steps to make yourself a networking boss.
Don’t be afraid to follow other people, even if they don’t follow you back. You need to have a plan of the types of accounts to follow. You don’t want to just follow anyone. Find these types of accounts to follow.
Competitors. You need to follow the competition. It’s great to see what they are doing. Sometimes the competition has some really great information that you could use. And it’s also great to support your community of colleagues. And you never know when you will get a referral buy instagram likes.
Potential customers. Find your potential customers and start following their accounts. You will, get your business on their radar, find out more about their wants, interests and needs and have an opportunity to begin interacting with them. If you don’t know who your potential customer is yet, get my FREE buyer persona worksheet and get to business.
Interests. Find accounts that post about topics you are interested in. I’m a stationary fanatic. I love all things stationary. I go out of my way to find these accounts, follow them and interact with them. Do the same for whatever you are interested in. If you love unicorns, go find accounts on unicorns. This is an opportunity for you to network with people with similar interests. Once you start networking and building relationships, the sky is the limit.
Commenting on posts that you love.
When a post pops up in your feed that you love, don’t just click like, make a comment. Tell the account that you enjoy their feed, you can relate to the picture, whatever! Just make a comment that will cause a reaction. For instance, if someone is posting a picture doing yoga, ask what move it is, ask where it was taken. Comment about how long you have been doing yoga. Whatever you do, make it genuine. Do not just comment cute.
Make it original. You will start to get interaction to your comments. The more interactive you are, the more likely others are to start noticing your posts and interacting with them.
Keep a list of everyone that interacts with your posts.
These are your potential customers. They have noticed what you have posted and felt strong enough about it to make a comment. Now that you have a list of all these potential customers, make sure you are interacting on their feed. Go to their feed and like, comment and interact. This makes sure that you stay on their radar and are remembered.
Once you have started to build relationships, send a few private messages.
Are you having a sale on an item that someone commented on? Try sending a note to the person that commented on the item letting them know it’s on sale and you noticed that they liked it. Private messages are becoming spammy so make sure you have a relationship with this person before just asking them to buy. Make the message as personal as possible. If your message gets ignored, don’t worry about it. Sometimes there is just so much private messages (spam) that real messages get ignored. Just make sure you are using good etiquette and not spamming someone.
Join some groups and meet like-minded professionals.
Make sure you are participating and reacting to other people’s posts. Ask questions and post answers. This is a great way to meet others, become social media friends and position yourself as an expert. Make sure you are using names and making your posts personal. This is a great way to create a bond with someone you haven’t met face to face.