If you are an entrepreneur, small business owner, consultant, coach, or business professional of any type, your success depends to a significant degree on how well you are known and respected in your field. One of the best ways to increase your visibility, credibility, and profitability is to become an author.
“I tell virtually every self-employed professional, as well as many small-business owners, to define their niche specialty, write a book about it, and get it published,” says Robert W. Bly, who is regarded by some as “America’s Top Copywriter.”
“Having your name on a book can be an immense boost for your business,” says Steven Van Yoder, author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort.
“A book provides you with more credibility than anything else you can do,” says self-publishing expert Dan Poynter, author of The Self-Publishing Manual. “The fact is, authors are highly valued in our society.”
Books Are Terrific Sales Tools!
Your book will work 24/7 to promote you and your organization. When you become an author, people see you as an expert in your field. New opportunities open up to you. Customers and clients come to you already predisposed to buy.
Here’s what business coach and consultant Joan Walsh said about her self-publishing experience:
“Writing a book has been the one of the best moves I’ve made at this stage in my career. The impact in terms of visibility and credibility has been huge. Now when I’m introduced to people, I’m not only a business coach and consultant, I’m also an author.
“As a direct result of the book, my speaking engagements have increased almost 50 percent. Many of the organizations who invite me to speak buy my book and give it to the attendees. That, of course, brings in additional revenues and further promotes my services.
“On several occasions, it’s opened doors to profitable new business. In fact, before the first copy of the book was
* Article Marketing: Write articles on subjects you’re passionate and knowledgeable about, include your author bio with your own link, and post them on a ทางเข้า ufabet ภาษาไทย high-traffic article distributor like EzineArticles. Ezine publishers can pick up your articles and publish them in their ezines. Great exposure.
in my hands, it had already brought in two new consulting contracts that more than paid for its cost.”
Associations and other organizations are often looking for speakers. Your credentials as an author will move you to the top of their list of sought-after presenters. Selling copies of your book at your speaking engagements will generate extra income and promote your services.
Writing a Book is Not a Diversion from Your Other Important Tasks.
Indeed, the very process of writing a book will force you to organize and focus your thoughts, and this in turn will help you improve your strategic business planning. Writing a book can also help you focus your marketing message and increase the effectiveness of your marketing literature and sales presentations.